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K tomu, aby naša web stránka dostala vyšší PageRank sa musíme usilovať dostať čo najviac spätných odkazov na našu stránku. Ide o dlhodobú činnosť, ku ktorej sa môže hodiť nástroj SQuiD. SQuiD je Linkbuilding projekt manažér. Pomáha pri hľadaní, organizovaní a riešení spätných odkazov. Nástroj pozostáva z webovej aplikácie a bookmarkletu. Prístup k webovej aplikácii a tým aj správe spätných odkazov je za 39USD na 30 dní. Pozrite si screencast Part 1 a Part 2 a potom rozhodnite či je to málo alebo veľa za ponúkanú službu a funkcionalitu. Použitie bookmarkletu nie je spoplatnené, ale funkcia spätných odkazov ani nefunguje. Free funkcie bookmarkletu je kontrola dĺžka title, meta description, meta keywords, pomer odkazov na stránke a počtu spätných odkazov na stránku, prítomnosť súboru robots.txt a sitemap.
